One of the frequently asked questions I receive is how to decide if gamification may solve your problem. From my point of view, gamification should always be about the end-user. It is the end-users goals and related motivation that will help you decide what will work or not. Below are a few questions that will…
One of the areas we do consult organisations on is where and when to add gamification to their application. We have software companies and app makers that contact us about wanting to add gamification to their applications for a wide range of reasons. Sometimes this request is driven by market demand because everybody else is doing…
In the games industry sound has been an important component to create an atmosphere and to evoke emotions at different points. Not dissimilar really to big movies where the sound really creates the added dimension. When we look at especially workplace gamification however, any sound is often lacking. In a workplace setting, many computers don’t even…
Social media has been encouraging and enticing us into certain behaviours through the means of gamification and behavioural nudging, which in my view are linked together or ought to be. In recent iterations of social media platforms, we also see how they can take it a step too far. I think it is providing valuable…
What is gamification in marketing or what could gamification look like for a marketing process? We recently took part in a challenge which addressed exactly this question, how can we gamify our marketing to attract a younger demographic. Understand your target audience Marketing is at the end of the day all about attracting potential customers, raising…