One of the areas we do consult organisations on is where and when to add gamification to their application. We have software companies and app makers that contact us about wanting to add gamification to their applications for a wide range of reasons. Sometimes this request is driven by market demand because everybody else is doing…
In the games industry sound has been an important component to create an atmosphere and to evoke emotions at different points. Not dissimilar really to big movies where the sound really creates the added dimension. When we look at especially workplace gamification however, any sound is often lacking. In a workplace setting, many computers don’t even…
Social media has been encouraging and enticing us into certain behaviours through the means of gamification and behavioural nudging, which in my view are linked together or ought to be. In recent iterations of social media platforms, we also see how they can take it a step too far. I think it is providing valuable…
What is gamification in marketing or what could gamification look like for a marketing process? We recently took part in a challenge which addressed exactly this question, how can we gamify our marketing to attract a younger demographic. Understand your target audience Marketing is at the end of the day all about attracting potential customers, raising…
In the past number of years and especially this year, several magazines, fellow experts etc have called gamification dead. Yet, all market research reports are indicating it is a growth market. It is puzzling to me as a business owner in this space. If gamification is really dead, then it must be a cat with…