Learning about the game design process from an exhibition in the V&A museum in London

Learning about the game design process from an exhibition in the V&A museum in London

The Victoria and Albert Museum is hosting a videogames exhibition to give an insight into the design process behind the making of some known and lesser known games. I took some time to visit the exhibition and I found it inspiring to see how studios are different in their approaches, thanks to size, budget and…

Will incentives increase motivation?

Will incentives increase motivation?

When we talk about gamification for behaviour change, we regularly receive the question will incentives increase motivation? The answer really depends on the situation and the individual. When I think back to deciding to run the London and New York marathons, it was my personal goal and motivation to take on a big challenge that…

Learning is physiological and what it means for gamification

With more and more research in neuroscience appearing, one of the premises already existing for some time is that learning is physiological, namely combining the wisdom of both body and mind. In gamification, we have the choice of designing with several tools and I think this lends itself ideally towards stimulating the body and mind…