Podcast 20: Should gamification be part of a larger strategy?

Welcome to this week’s Question of Gamification. I’m An Coppens, I’m your show host, and I’m also the CEO or Chief Game Changer at Gamification Nation. This week’s question is asked to us from a variety of clients, and it typically goes something like this, is gamification or should gamification be part of a larger…

Inclusive design 101

I wanted to bring the feminine voice to the world of gamification when it was largely dominated by men in 2012. One of my reasons was that a lot of the designs I saw early on were very competitive and didn’t appeal to me. I then researched whether this was just a hunch of one…

How to decide whether to use characters and avatars in gamification

In gamification design, we are typically adding game elements to a business process. People don’t need to step out into a game world but rather stay involved in what they were doing all along. Sometimes narrative can help but other times a character or avatar can be used. We occassionally get the question, when is…