What are you doing to build credibility? After being in this line of business for 9 years, I often come across people just starting out and their enthusiasm is contagious, their vigour to make a break with their past equally strong. I have to admit I also made the same mistake and I am moving…
Theory of evolution: the perception of success and comparing ourselves against benchmark reference points Last week I was delivering training to sales agents in an IT company and we had a bit of fun trying to come up with innovative ways of describing virtualisation and things like cloud computing to people that have absolutely no…
Integrity and too much information, where is the line? Where is the fine line with sharing what you really feel and think and giving too much information? Over the years I have often wondered about this and with integrity as one of my core values, I have often been told that I am too open…
Is marketing lying? As a marketing graduate, this question was triggered by a facebook response on a marketing mailshot campaign, so here is the background: I received a mailshot from a company, which claimed I was in the 1% of special people to receive this e-mail and promotion, later that day I spoke to a…
The triple A of emergency management With the recent floodings in Ireland and the UK, I have been pondering on the topic of crisis management quite a bit, because my heart goes out to all the people whose home and business has been destroyed by flooding. Having walked barefooted through kneedeep water really being the…