Is experiencing consequences the key to gamification design for learning?

As children, we learn through feedback and consequences from our environment. Putting a hand on a hot plate will teach you that this may hurt and hence is not desirable. As we grow up, much more rote learning is expected and information is given to us, but the experiential factor disappears over time. When we come…

Outstanding gamification awards at Gamification Europe

At the Gamification Europe event projects, individuals and companies were awarded for their efforts over the past 12 months (and probably longer). As a winner of the Outstanding Gamification Agency Award in 2017, I was also privileged to join the other winners, sponsors and more industry experts to judge the current crop of entries. I…

Reflections on Gamification Europe and the state of play in the industry

Over the last few days, I spoke and attended Gamification Europe in Amsterdam. In comparison to last year, the event was no longer two streams fighting for attention, this time we could all stick together and listen to everyone. I personally found the quality a little higher this year also, but maybe that is because…

Keeping a gamification design fair for your intended audience

Balancing a gamification design is no easy feat at the best of times. Keeping your end-user in mind at every given time is however essential. I actually recommend having the persona description somewhere in plain sight when you are working on the design. It will subliminally remind you of what they can and can’t do….