Is gamification good or bad is a question we occasionally get asked by clients. It typically comes when rumours have been going around about all the bad things that can happen when people are asked to do things against their will. The thing is gamification can be both good and bad like all innovations it has…
We are currently running through initial user testing for one of our projects. We held a live and online review so far (and more to come) of what is still a storyboard of the end product with the journey for end-users described. We want to validate that our design reaches the intended objective. Hence we…
Gamification in business has been tested by some organisations and proved incredibly successful yet in others, it has failed. What makes gamification fail? The reasons why failure can occur may be varied and would need to be considered for each situation. Here are 3 of the most common reasons why gamification fails and as said…
Lately, I have been networking far outside the circle of gamification enthusiasts and the general rule is that most people in business still don’t know what gamification is and what it could possibly look like. When you are working in the field for years, you tend to forget that what is normal for you may…
In gamification design, the narrative or storyline is often what makes a campaign or intervention stick together. Most great games, movies and books similarly have story arcs and plots that make them engaging. In my upcoming book ‘winning at the infinite game of learning gamification,’ I am dedicating a whole chapter to story arcs that…