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Is there proof that gamification works?

Is there proof that gamification works? is one of our frequently asked questions, still to this day. One could say that with a young industry, it is to be expected that there are critics which will dismiss that gamification can do anything for anybody. Personally, I have seen the results our clients get and it always astounds me when they then turn around and say please don’t tell anyone. The curse of working with non-disclosure agreements for most of our employee-facing work. I will list some of the ways that give me proof that gamification works.

Client results

80% increase in confidence in talking about a service to new potential clients because they understood what the consequences were for their clients. Thanks to a gamified experience we created.

40% increase in retention of specific examples because they were what caused them to win or lose a board game, which we created.

95% success in explaining a complex topic in a learning environment through the use of a card game. This results in people having the confidence to then engage and create for themselves, when before they were stuck.

17% increase in engagement onlery through a gamified interaction sequence for members.

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