A lot of large businesses and multinationals are heavily investing in gamificationfor their employees to improve employee engagement to support performance improvement and learning. In sales and marketing gamification has been around for longer than the actual term. When it comes to small businesses, a lot of potential for gamification remains untapped. Gamified productivity Just…
Does gamification work? is one of those questions that comes up on a frequent basis. At this stage, with several projects behind us, we can confidently say, yes it works for our clients when we have clear objectives, good research and the opportunity to test the pilot to validate the findings. Of course, I have…
We often receive calls from businesses that want to create a game. The distinction between a serious game and gamification is often misunderstood, so it is good to clear this up first. In my world in a serious game, you step into a game environment, in gamification you remain in the process of what you were…
A question I would love to know the ultimate answers to is ‘when is what more important’? It may be a vaguely unspecific question, but sometimes I feel in gamification we are trying to solve everything with gamification. Whilst it may work, it may also not be that important. In the instance of a crisis,…
How able are you? Able can refer to your level of intelligence, physical ability, ability to adapt and learn, ability to comprehend, etc. So to design for inclusion by ability has to be defined what it means in any given context. We also want to set expectations around the levels of inclusion. We do aim…