The Victoria and Albert Museum is hosting a videogames exhibition to give an insight into the design process behind the making of some known and lesser known games. I took some time to visit the exhibition and I found it inspiring to see how studios are different in their approaches, thanks to size, budget and…
When we talk about gamification for behaviour change, we regularly receive the question will incentives increase motivation? The answer really depends on the situation and the individual. When I think back to deciding to run the London and New York marathons, it was my personal goal and motivation to take on a big challenge that…
Did you know, that being memorable is easier with a story? In fact, people are 22 times more likely to remember a story instead of remembering a fact or statistic. Great to start a story with a fact in that case, don’t you think. But that was really to grab your attention. I love stories…
With more and more research in neuroscience appearing, one of the premises already existing for some time is that learning is physiological, namely combining the wisdom of both body and mind. In gamification, we have the choice of designing with several tools and I think this lends itself ideally towards stimulating the body and mind…
Is learning a finite or infinite game? Well, the answer depends on the reasons for learning. Most of us are learning new things all the time, often subconsciously and without realising as well as purposefully for a reason. It is the latter I want to focus on, to keep it relevant to our question. Why…