Serious About Results. Playfully Delivered.
Hi, I’m An Coppens—gamification strategist, AI innovator, and founder of multiple award-winning businesses helping companies engage customers and employees through smart, playful design. I help forward-thinking businesses attract, engage, and retain people through quizzes, games, and smart strategies that actually work. Whether you’re trying to win over customers, inspire teams, or navigate change with a touch of humour and strategy, I’m here to help—with practical tools, creative thinking, and a sprinkle of fun.
My Signature Frameworks
Game Thinking Meets Business Thinking
At the heart of my work is the EARN Method—Engage, Attract, Retain, Nudge. It’s how I help companies create meaningful, measurable change using gamification, Ai, behavioural science, and smart design.

Prove It! My learning Gamification Framework
Three layers of learner engagement:
- Content
- System
- Proof
Learner centric design with gamification and game based layers interwoven for learning results that matter to the learner (not the scorekeeper).
Bring the Play to Your Stage



– Gamification with impact
– AI and the future of engagement
– Inclusive and ethical design
Expect stories, case studies, and strategies that inspire action—not just applause.

Curiosity Meets Strategy
I’m constantly diving into what makes people tick, learning about technology that can help us and what makes work work. Right now, I’m especially curious about:
If you’re thinking about any of these, let’s talk.

Your Turn to Play
See how we turn marketing into a game and learning into laughs. These quizzes are built on my Playerence platform and show how play creates powerful results.
Selected posts title
Podcast 24: Inclusive by design series – inclusion is an attitude
Welcome to this week’s question of gamification. This week I want to start a bit of a series around inclusion and design. In fact, I want to name it inclusive by design, because it’s scenario that we basically focus on quite a bit. And actually I as a woman in the gamification space specifically wanted…
Podcast 23: How will VR/AR/MR work with gamification in HR and learning?
Welcome to this week’s A Question of Gamification. My name is An Coppens. I’m the chief Gamechanger at Gamification Nation, and this week’s question is a good one. How will VR, AR, MR, and what on earth is the difference between all those, and Gamification play nice? It’s a question that comes up from time…
Consistent and yet not getting the result you wanted?
Consistency is often the basis for success and results in most fields. Training regularly and consistently makes you a better athlete, doing a little practice every day will eventually lead you to master a language, to name a few examples. A lot of gamification focusses on creating a habit of consistent effort and reinforcing it…