Serious About Results. Playfully Delivered.
Hi, I’m An Coppens—gamification strategist, AI innovator, and founder of multiple award-winning businesses helping companies engage customers and employees through smart, playful design. I help forward-thinking businesses attract, engage, and retain people through quizzes, games, and smart strategies that actually work. Whether you’re trying to win over customers, inspire teams, or navigate change with a touch of humour and strategy, I’m here to help—with practical tools, creative thinking, and a sprinkle of fun.
My Signature Frameworks
Game Thinking Meets Business Thinking
At the heart of my work is the EARN Method—Engage, Attract, Retain, Nudge. It’s how I help companies create meaningful, measurable change using gamification, Ai, behavioural science, and smart design.

Prove It! My learning Gamification Framework
Three layers of learner engagement:
- Content
- System
- Proof
Learner centric design with gamification and game based layers interwoven for learning results that matter to the learner (not the scorekeeper).
Bring the Play to Your Stage



– Gamification with impact
– AI and the future of engagement
– Inclusive and ethical design
Expect stories, case studies, and strategies that inspire action—not just applause.

Curiosity Meets Strategy
I’m constantly diving into what makes people tick, learning about technology that can help us and what makes work work. Right now, I’m especially curious about:
If you’re thinking about any of these, let’s talk.

Your Turn to Play
See how we turn marketing into a game and learning into laughs. These quizzes are built on my Playerence platform and show how play creates powerful results.
Selected posts title
Top 5 questions to ask before embarking on a gamification project
Gamification and games are often considered to be the cool kid on the block when implementing new solutions or something for younger audiences. I often question clients about what drove them to choose game elements as a way of engaging their target audience. So here are my top 5 suggested questions that you should answer…
Top 5 questions to ask before embarking on a gamification project
Gamification and games are often considered to be the cool kid on the block when implementing new solutions or something for younger audiences. I often question clients about what drove them to choose game elements as a way of engaging their target audience. So here are my top 5 suggested questions that you should answer…
Podcast 16: Can gamification lead to game addiction?
Welcome to this week’s episode of A Question of Gamification. And this week’s episode is all about game addiction. In fact, I had a question this week, can gamification lead to game addiction? My name is An Coppens. I am the show host for The Question on Gamification, and also the chief Game Changer at…