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Hi! I’m An.

CEO, Gamification and serious game designer, speaker, podcaster, blogger, author, executive coach and
TV-expert.


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An Coppens is the CEO of Gamification Nation and a leading expert in gamification. With over 20 years experience in creating behaviour change through creative and innovative solutions. She is passionate about entrepreneurship, leadership, inclusion, gamification and games.

Her company Gamification Nation, won the Outstanding Gamification Agency Award in 2017 at Gamification Europe and the Excellence in No-Tech Gamification Design in 2018 at GamiCon 18. She has won several accolades and nominations for her thought leadership in learning and gamification, her volunteering and coaching.

Throughout her career An has worked alongside senior leaders and HR professionals to create solutions that get the results people want to achieve. She has been an L&D Manager, in-house and external trainer, learning experience designer, change management consultant, project manager and business coach. 

With her business coaching practice B/Right Business Coaching, she won the European Coaching Achievement Award in 2006, when her clients nominated her for the results they achieved with her encouragement. She worked on the TV-show ‘How long will you live?’ on RTE in Ireland as a TV-guest expert on work-life balance and change management.

In her career today she has worked with global brands in media, finance, education and FMCG markets, she has advised 100’s of business owners and inspired 1000’s of individuals to level up their game.